Instagram has become the red carpet of social media, where we send only our best and brightest, our cream of the crop, our pride and joy content. Unrestricted by Twitter’s character count and constant posts, our captions can be the perfect combination of sass and inspiration and actually be seen. Without getting lost in the sea of political rants and Tasty videos that is the common Facebook newsfeed, the photos we spend hours choosing and editing can shine center stage.
While this simple platform allows our content to bask in the spotlight, it also allows everyone else’s to do the same. So when everyone is bringing their A-game, we have to find new ways to make our content stand out. It’s our job in PR to represent our brand, and one of the best ways to do that is gaining followers who want to continually view the brand’s content. The following are the five brands on Instagram with the most followers, and they can all teach you something about how to rack up those likes.
1. @instagram, 208m followers - Commit to your brand.
Instagram’s Instagram is made up entirely of other Instagrammer’s Instagrams. Take a minute on that one. Instagram’s own profile reposts the best content from other users, which is a fantastic way to self-promote because it highlights why you should be using their product in the first place. Getting your followers involved shows them you care. This may seem self-explanatory, but it is imperative that you focus your posts on what you’re marketing and not get carried away with irrelevant images and trends that don’t fit your brand.
2. @nike, 68.7m followers - Develop an aesthetic.
Nike’s posts often fall into themes, or a personal trend of visual consistency. They like darker colors, high focus, and serious subjects that reflect the strength and dedication of an athlete. Themes can be about colors, shapes, editing styles, or even a series of cropped photos that fit together like a puzzle when you view the account profile as a whole. Keeping consistent is not only visually appealing, but it helps strengthen brand recognition.
3. @natgeo, 67.3m followers - Inspire and inform your followers.
National Geographic is one of the most popular accounts because their photos are simply beautiful. Instagram is a visual medium, so above all, you need to have gorgeous, engaging photos and videos that impress your followers. Pairing powerful photos of the world and its creatures with informative and well-written captions can captivate just about anyone, and if done well, can draw an emotional response that builds a connection between your followers and your brand.
4. @victoriassecret, 50.3m followers - Give the people what they want.
Victoria’s Secret would not have the followers they do if their clothes were photographed without the Angels in them. VS has built their brand by fostering a fascination with their models, and thus an interest in the attractive lingerie and apparel they wear. It’s important to show followers that you know what content they want to see. People love the Victoria’s Secret models, so VS makes sure their models are featured in almost every post. Use your Instagram to showcase ALL that your brand is about, not just the product itself.
5. @fcbarcelona, 44.5m followers - Hype people up.
Futbol Club Barcelona posts every day, several times a day, not just on game day. Keeping your brand in your followers’ minds between events or sales is extremely vital in maintaining loyalty or even interest. FCB posts about their individual players and life off the field, keeping their fans connected. Photos of the team keep the followers invested and get them excited. If your posts remind your followers what they love about the brand, they’ll stick around.
Now that you’ve got a few tricks up your sleeve, get to work on your brand’s Instagram and give these five a run for their money!
all photos courtesy of Instagram.com